marketing

If an app were produced, would customers be enticed to check their insurance and claim via their smartphone, Gen Re has asked.

April UK has signed with LogBuy to offer customers lifestyle benefits.

Legal & General (L&G) is launching a new online group protection quote and buy system for advisers insuring 10 to150 employees for group life assurance and/or group income protection benefit.

With its basis in premium cost containment, South Africa's Vitality concept could become a global norm. Greg Becker explains

Aviva has created an inspirational video for advisers, which reveals the true cost of being financially unprotected.

Roger Edwards, proposition director at Bright Grey & Scottish Provident, reveals how items lying around the house or office can be instant protection sales aids.

Aviva is set to sponsor Norwich City Football Club for a further four years - the longest main sponsorship deal in the club's history.

PG Mutual Friendly Society has unveiled a new advertising campaign emphasising the need for people to think about their position should they become incapacitated.

Following FSA warnings advisers cannot afford to ignore the care sector, annuity provider Partnership is offering advice to IFAs who want to enter the care fees advice arena.

Comparison sites are failing to provide consumers with the best deal and should be strictly regulated, Which? has said.