marketing

Why are today's consumers so vulnerable to imagining levels and types of protection cover that they in fact do not possess? Kirsteen Grant examines the research.

Lifesearch, has warned against poor industry selling practices and the "laissez faire approach to the quality of distribution" by providers.

PruProtect has said it is "bullish" about the future for the protection market and that it is aiming to be a major player in the UK market.

Insurance company websites are not meeting even the most basic customer experience standards according to a recent survey.

Old traditions such as Sunday dinner and playing board games are still at the heart of family life, according to research from Aviva.

Aviva has launched an adviser-facing awareness campaign to help IFAs emotionally engage with clients and their families while approaching the subject of protection.

The protection industry needs a "kick up the bum" and a "spark of passion" injected into it if it is to address the needs of modern consumers, the Protection Review has said.

The increased use of integrated technology systems and social media will be vital to the development of IFA businesses post RDR, Aviva has warned.

www.letstalkgrouprisk.co.uk has been launched in response to increased interest from advisers in group risk issues.

A marked change in consumer awareness is causing consumers to take an "austere" self-assessment of protection needs, Swiss Re has said.