Aviva is set to sponsor Norwich City Football Club for a further four years - the longest main sponsorship deal in the club's history.
The extended contract is for four years starting from July 2012, taking the total length of time with Aviva as main club sponsor up to eight seasons.
As main club sponsor the insurer will continue to feature on the team's shirts and sponsor the community stand at Carrow Road.
Norwich City director Stephen Fry said he was delighted to hear about the new deal with Aviva, and celebrated by taking time off from filming The Hobbit in New Zealand to star alongside some Canary players in the Club's 'Pass it on' viral video promoting the new home kit.
Fry said: "We're so thrilled Aviva are with us for another four years. A four years which we hope will see our beloved club consolidate its natural home in the Premier League."
The Norwich City and Aviva brands have been beamed to millions across the world since the team was promoted to the Barclays Premier League.
In the past five seasons there has been a 171% increase in global TV coverage of the Premier League and each match has gone out to 650 million homes, with games broadcast in 211 different countries giving a global weekly audience of 1.46 billion.
Anne Filatotchev, marketing director at Aviva, said the deal championed a shared local heritage between the two brands, but also their global reach.
"We are a business that trades in a global market and to have a partnership with a Premier League football club, where our brand is seen in millions of homes across the world every week, is a great asset to have. We are proud to be continuing this strong relationship for a further four years," she said.
