Bright Grey has announced it paid 98% of life claims in the first six months of the year.
The figure is a 2% improvement on last year's figures and the average payout by the protection provider was £77,000.
Commenting on the results, Kevin Stevens, head of sales at Bright Grey says: "We're aware that there's more to recommending a provider than the payout.
"Another big consideration is the level of service claimants receive. Advisers need to be confident that the provider they recommend will treat claimants with care and compassion at a very difficult time.
"The evidence we have witnessed in terms of the take up of bereavement counselling within our Helping Hand service indicates that claimants see this as adding real value," he adds.
The provider is a stablemate of fellow protection insurer Scottish Provident in the Royal London group.
