There's never been a better time to talk to your clients about PMI

"Plans increasingly provide clients with a complete end-to-end healthcare proposition"

clock • 4 min read

There is much more to private medical insurance (PMI) these days than most clients might expect, writes VitalityHealth distribution director, Athos Rushovich.

We're living in increasingly uncertain times and there are major challenges facing our healthcare system. However, despite this, only 5.5 million people in 2021 had PMI[1] and many are unaware of some of its value and the ever-expanding range of benefits on offer. From access to expanded primary care to the prevention of illness itself, here are five things that PMI can do that clients might not be aware of: 1. Access to expanded primary care Primary care is a fundamental aspect of healthcare and demand for it continues to grow. In 2022, more than half of Vitality's health claims w...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

General and Medical Healthcare joins amii
PMI

General and Medical Healthcare joins amii

PMI provider

Jaskeet Briah
clock 04 November 2024 • 1 min read
Benenden Health names Tom Woolgrove as CEO
PMI

Benenden Health names Tom Woolgrove as CEO

Former CII president

Jaskeet Briah
clock 29 October 2024 • 1 min read
Societal ageing and climate change adding to healthcare challenges
PMI

Societal ageing and climate change adding to healthcare challenges

AXA research shows

Jaskeet Briah
clock 14 October 2024 • 2 min read