Old traditions such as Sunday dinner and playing board games are still at the heart of family life, according to research from Aviva.
The insurer carried out the study to support its new initiative raising awareness of family protection with consumers and helping advisers better target what makes their clients' family life special.
As part of the project Aviva is conducting nationwide workshops for advisers and providing tools to help them engage clients around the need for protection.
It is also repeating its TV adverts featuring Paul Whitehouse from today.
The survey of more than 2,000 families found that while we live in a technological age, it's usually the simple things that make life important for them.
More than half (54%) of respondents regularly play board games together while almost two thirds (61%) hold sing-a-longs in the car.
The typical UK family still sits down to a family meal every weekend, but only 16% of children willingly help with the washing up.
Meanwhile parents take their children to an average of 11 play-dates, clubs and parties a month and those with young children spend an average of 100 minutes a week (87 hours a year) reading bedtime stories.
It also revealed that 75% of parents will let their children win when playing games and 51% of families still play i-spy.
However, spending on presents does not necessarily reflect these trends as parents spend on average £82 on each child's birthday present with one in 20 families spending £250 or more.
Louise Colley, head of protection sales and marketing for Aviva, said: "The fast pace of modern life means that sometimes we take everyday things for granted, but it's really heart-warming to see that so many families still get a kick out of such basic things as going for a walk or watching a film together.
"We want to encourage people to think about how they can protect their families' futures so they can keep the special things special - whatever the future holds."
