Aegon's results for the first 10 weeks of its latest whole of life offering have exceeded expectations for the provider with the results described as 'fantastic' by its protection director.
The company had over 1000 business proposals in the first ten weeks of its offering being available through advisers.
Of these, nearly 500 cases were completed within the first ten weeks after the launch, and the company expects the results to continue.
At the time of the product's launch Aegon said it was the first to offer an integrated trust at application.
The policy also offers the option of separating joint life options and changing cover with circumstances
Dougy Grant, protection director at Aegon said: "It has exceeded our expectations so we're very pleased."
He continued: "I can't see any reason why it wouldn't carry on improving people are getting more wealthy, more advisers are starting to look at protection.
"More wealth advisers are looking at protection solutions for their clients than they had done previously, we're certainly feeling the positive benefit from that."
Grant added: "Based on the reception our product position has had and the volumes it has generated I'm very bullish about the market."
