PruProtect has announced an adviser prize draw with a top prize of a bike ride to a day's cricket with Michael Vaughan.
Vaughan and a group of celebrity friends are cycling between each of the grounds which will be hosting the one-day international series against Australia this summer - with Headingley to Manchester the first stage.
The four stages take in Headingley, Old Trafford, Edgbaston, the Swalec Stadium in Cardiff and the Ageas Bowl in Southampton before finally arriving in London on September 17.
Michael Vaughan commented: "This is going to be fun we will be riding between all the grounds, there are five so that's four rides - and a day's cricket too!
"Pruprotect as the headline sponsors are being very helpful, putting up funding and publicity. I think that in a wider sense they are a good match because I really like the Vitality programme. Anything that pushes people towards a healthier and fitter lifestyle has got to be a good thing."
The rides will also raise money for the Laureus Sport for Good foundation which uses sport to help deal with social issues such as gang crime, and the Cricket Foundation's Chance to Shine scheme that introduces schoolchildren to the sport.
Celebrities already confirmed are cricketer Phil Tufnell and Olympic gymnast Louis Smith and cyclist Victoria Pendleton.
There are 20 prizes in total to be won by advisers including four places on the rides.
Winners will also receive A vitality goody bag including a £250 Evans Cycle Voucher, Polar heart rate monitor, Champneys gift pack and PruProtect rucksack. Other prizes include a £1000 Vitality voucher.
Winners are by a prize draw, with advisers building up an unlimited number of entry tickets as follows:
For one Ticket complete one of the following:
Complete the online registration form
Submit a PruProtect policy application
Submit a PruProtect policy application with Vitality Plus
The insurer is also running a competition for new and existing customers to further drive event awareness.