Zurich is launching a guide on large case underwriting to help advisers manage "daunting" sums assured.
Set to coincide with the 25th anniversary of the insurer's large case underwriting team, the written guide details tips and hints on how to approach protection business for cover of £1m and above.
It sets out the levels of cover available for clients and the supporting evidence they must include with their application, as well as information on an individual case management and 24-hour turnaround on cases of £1m or over sum assured.
But Roy McLoughlin, senior partner at Master Adviser, says advisers should first take advantage of having access to a group of on-hand underwriting professionals to demystify the large sum assured process and add another source of revenue to their business.
He says: "The perception among some advisers is large sums assured are difficult to manage. There is almost a fear of this sort of business.
"Most advisers are holistic, doing a bit of everything. If some smaller aspect of what they can do is perceived to be hard, it is likely they will shy away from it and miss out on the business."
He adds: "Giving advisers the ability to speak to a team who can hand-hold advisers through the process is a really positive thing.
Zurich says it want to help advisers succeed in the large case arena and grow their businesses.
Richard Hill, director of new business support services, says: "We are keen to ensure advisers tap into the team's wealth of knowledge, gained from 25 years' experience of taking underwriting out into the field and tailoring service to meet the needs of this demanding market segment."
The guide is available here.
