Axa has grabbed six out of 12 industry awards nominations for its contribution to the protection sector.
The insurance giant is up for Best Service Provider, Best Critical Illness Provider, Best New Initiative, Best Underwriting Team and Best Overall Provider at the 2010 LifeSearch Protection Awards.
Axa also dominates the Best Individual Impact category, with underwriter Dawn Hennessy, customer service representative Sarah Felgate, and protection account manager Naomi Greatorex, scooping three out of the six nominations in the group.
Greatorex has walked away with the Best Individual Impact award two years in a row, picking up the gong in both 2008 and 2009.
The annual protection awards, which will be held on 17 March, are voted for by LifeSearch advisers, managers and support.
Graham Harvey, managing director of Axa protection, says: "To be shortlisted in six out of the 12 categories is confirmation of the continuing success of our relationship with LifeSearch.
Last year Axa swept the 2009 LifeSearch Protection Awards, winning seven provider awards out of 12.