Consumer Duty remains the biggest opportunity to expand protection

"It is very easy to get bogged down in the regulatory requirements"

clock • 4 min read

Andrew Gething, managing director, MorganAsh, discusses the opportunities and challenges with assessing customer vulnerability, the importance of data collection in meeting Consumer Duty requirements and the role of technology.

A recent report by the Chartered Insurance Institute (CII) highlights that assessing customer vulnerability is the biggest challenge for financial services firms. Given that the pure protection market provides products which should help reduce harms, how much of an issue is customer vulnerability for protection firms? Is there the same potential for harms? While customer vulnerability and the wider implications of Consumer Duty may present challenges for firms, it also offers tremendous opportunity – particularly for expanding protection. In line with Consumer Duty, firms must identif...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Partner Insight: The evidence bottleneck - why claims slow down, and how we fix it together.

Partner Insight: The evidence bottleneck - why claims slow down, and how we fix it together.

Faster evidence. Clearer updates. Better support. Changes that could ease the bottleneck.

Dave Thompson, Senior claims technical manager, Scottish Widows
clock 15 June 2026 • 4 min read
ProtectZ 2026 round up

ProtectZ 2026 round up

"Protection is personal so it cannot be generalised"

Jaskeet Briah
clock 11 June 2026 • 2 min read
NHS waiting list increases to 7.22m

NHS waiting list increases to 7.22m

64.9% seen within 18 weeks

Jaskeet Briah
clock 11 June 2026 • 2 min read