VitalityLife paid a record amount in claims during 2015, with more than £28m paid in claims on its Life, Serious Illness and Income Protection products.
The insurer paid 98% of Life claims, 95% of Serious Illness claims and 96% of Income Protection claims in 2015 with 790 claims paid in total across all products.
Deepak Jobanputra, deputy CEO at VitalityLife [pictured], said: "The primary aim of our business is to provide peace of mind to our customers while encouraging them to become healthier. I believe these claims statistics reinforce the real value protection products can provide customers and their families in a time of need."
Of the claims declined, the main reason was that the definition of claims was not met.
VitalityLife said that the average age for claimants was 59 for Life Cover and 46 for Serious Illness Cover
Almost two-thirds (63%) of Life Cover claimants were male and over half (52%) of Serious Illness Cover claimants were female
Emma Thomson, head of customer care at LifeSearch, said: "The ongoing publication of paid claims statistics and case studies is a vital part of proving that protection insurance really does pay out.
"Many people still underestimate the value of financial insurance so it's great to see VitalityLife delivering on its promises."
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