The rise of declines

What the industry can learn from case studies

clock • 3 min read

Alan Lakey, director, CIExpert, responds to a recent COVER case study and details how the industry can respond to cases of denied claims.

The recent COVER article ‘Claims and Underwriting: Claiming after an induced coma' underlined two key aspects relating to the protection industry. First, it highlighted how important it is for a consumer to have an adviser. Somebody with the knowledge and motivation to fight their corner to obtain the required outcome. Consumers who believe they can ‘win' by using an aggregator site or one of those fly-by-night telephone-based operations need to have this message driven home. Advisers are not only able to secure the most appropriate protection plans for their clients but are also ther...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Critical Illness

The rise of declines

The rise of declines

What the industry can learn from case studies

Alan Lakey
clock 24 January 2025 • 3 min read
Aviva boosts critical illness offering

Aviva boosts critical illness offering

Includes elements of AIG’s proposition

Jaskeet Briah
clock 18 November 2024 • 3 min read
FCA launches market study into pure protection

FCA launches market study into pure protection

Broad remit for investigation

Cameron Roberts
clock 28 August 2024 • 2 min read