Bright Grey is to extend its Helping Hand service to include a second medical opinion which will be available face-to-face within the UK.
Customers will also be able to request a second opinion through the Helping Hand service without making a claim.
Bright Grey has also launched a new marketing campaign to highlight its Helping Hand service and new marketing materials for advisers to use.
Red Arc personal nurse advisers will help Bright Grey customers decide if they need a second opinion when they are feeling unsure about a medical diagnosis or course of treatment.
The personal nurse adviser will remain on hand to help the customer understand their second opinion, discuss their options and help them come to terms with the outcome.
Recently Bright Grey's products were described as "tired" by the CEO of Royal London, which is going to rebrand Bright Grey as part of Royal London as well as making changes to its product offering.
Debbie Kennedy, head of protection proposition design at Royal London Group's Intermediary Division, said: "Helping Hand's second medical opinion option gives customers extra help when they need it most.
"This enhancement sets us apart from other UK providers because we're offering face-to-face consultations and, as with all the services available through Helping Hand, it can be used any time - not just at claim.
"This change is part of our journey towards Bright Grey becoming Royal London. We're refining and growing the best parts of our protection offerings - the aspects which advisers tell us customers value most, so they can continue to recommend Bright Grey with confidence."
