Vicky Churcher, co-chair, IPTF, examines how value-added services are being utilised for income protection propositions, as well as what work needs to be done to improve usage.
Over the past few years, particularly post-Covid, the landscape of income protection (IP) has seen a significant shift towards holistic offerings, highlighting not just financial security but also the overall wellbeing and career stability of policyholders. Analysing application trends from over 23,000 IP applications in 2023 (data provided by IRESS) reveals that features such as health and wellbeing programmes, as well as return-to-work support, were the most sought-after, reflecting a growing awareness and demand for comprehensive coverage. Health and wellbeing initiatives fall into...
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