'Sometimes changing even one key behaviour will generate greater than usual actuarial benefit'
As part of COVER’s new eBook in partnership with Royal London, we asked advisers about the barriers they frequently face when talking about protection – and what they do to jump over them
‘Change can be extremely positive’
Contestant: Is it... Insurance premiums?'
‘Longer sick pay equals cheaper premiums’
‘Why do you get up and go to work?’