Greg Levine: Why health personalisation is the future of prevention

'Sometimes changing even one key behaviour will generate greater than usual actuarial benefit'

clock • 4 min read

‘Next Best Action’ is the next evolution of wellbeing and this time it’s personalised, writes Greg Levine, Vitality's sales and distribution director.

There's no denying that incentivising positive lifestyle choices in a world forever changed by a global pandemic is good for everyone. For clients, it motivates them to stay well, helping to ensure they spend more of their life in good health[1]. This makes for a more productive, healthier population putting less strain on the NHS. For insurers, helping members avoid preventable illness, which represents 40% of the UK's total disease burden[2], is only going to be reflected in a better claims experience for all involved. For advisers, there are significant benefits too - as it brin...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

COVER Protection and Health Summit 2024: In pictures

COVER Protection and Health Summit 2024: In pictures

Event on 07 November

Jaskeet Briah
clock 13 November 2024 • 1 min read
Third of stressed Brits worried about personal finances

Third of stressed Brits worried about personal finances

Cigna Healthcare research

Jaskeet Briah
clock 13 November 2024 • 2 min read
Fifth of adults believe they do not need a will

Fifth of adults believe they do not need a will

Most respondents have no life cover

Jaskeet Briah
clock 11 November 2024 • 3 min read