LifeSearch has started offering free, whole of market, independent protection advice to customers using Which? Mortgage Advisers.
LifeSearch processed £1,719,351 of business in October, a record sales month, the adviser said.
LifeSearch and Gocompare.com have formed a business tie-in.
LifeSearch has highlighted the need to seek independent protection advice in a BBC Radio Scotland debate.
Lifesearch is canvasing the industry's larger and most influential advisers in a bid to move forward its Protection Code of Conduct concept.
Advisers need to offer a spectrum of services from automated to full holistic financial planning, IFA firm Plan Money has stated.
LifeSearch has published its revenue numbers for the week of May 21 to 27.
Protection IFA LifeSearch has financially protected over 333,000 customers since 1998, unexpectedly split fairly evenly between males and females, with 175,000 men and 158,000 women having taken out advised cover.
LifeSearch has recently released a code of conduct it would like all protection sellers to adhere to. Should there be such a code and what does it say about this market that it should originate from an intermediary rather than a provider?
Lifesearch, has warned against poor industry selling practices and the "laissez faire approach to the quality of distribution" by providers.