“When I first joined the protection industry, I just felt completely foundation-less”
Policies still "far from immune" to cost of living impact
"The product simply does not meet the immediate needs of those consumers"
According to LifeSearch data
"Now may be time to position IP as vital entry level cover"
Age bracket for increasing cover changed from 55 to 60
‘Living Every Moment’
Changes follow feedback from advisers
"We have seen a period of massive consolidation and most companies choosing to close their direct sales models"