Industry reacts: Aviva/AIG business plan

Improvements made

Cameron Roberts
clock • 3 min read

Last week (20 June, 2024), Aviva updated the industry on its business plan for AIG Life, COVER spoke with key industry figures about how the changes would impact the adviser market.

The changes detailed by the provider indicated that high-net-worth products will continue to be offered under the AIG Life brand, core individual and group protection products (life, critical illness cover and income protection) will only be available as Aviva-branded propositions. Many in the industry were left unsurprised by the news, Neil McCarthy, chair, Protection Distributors Group, said: "As expected, the Aviva branded propositions will continue, and the AIG propositions will close to new business." However, others who spoke to COVER found the move natural, but not necessarily ...

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