LV= will now switch its protection business to gender neutral rates on 10 December 2012, and is extending its ‘G Day Guarantee' to ensure all applications received before this date are processed on gender specific rates.
A consumer comparison website has reported an overnight rise in premiums for whole of life as a direct result of the Gender Directive.
Openwork is to bolster marketing support it provides for network members with a range of new services.
Income protection sales have not been benefiting from the potential business opportunity created by the Gender Directive, British Friendly has said.
Legal & General will move to gender neutral pricing from 21 November.
Engage Mutual will be moving to gender-neutral pricing on its over-50s guaranteed life cover from 4 December 2012.
LV= has launched an online calculator for advisers to work out potential commission loss in the run up to G-Day.
Aviva is "nervous" at the idea that age could be removed from protection pricing with the incoming Equal Treatment Directive.
Scottish Provident is replacing its unit linked Pegasus whole of life product with a simpler ICOB registered product.
Aegon is to introduce gender neutral pricing on 17 December 2012 and is also taking this opportunity to introduce pricing in line with the change in basis of life office taxation, known as I-E.