AEGON moves early to gender and I-E pricing

clock •

Aegon is to introduce gender neutral pricing on 17 December 2012 and is also taking this opportunity to introduce pricing in line with the change in basis of life office taxation, known as I-E.

Rod McKie, head of at retirement proposition at Aegon, said: "There has been much debate about the impact of pricing changes of both Gender Directive and life office taxation.

"Whilst the exact impact will vary depending on benefit type and individual circumstances, Aegon is committed to ensuring that we offer client's value for money, alongside maximum choice and flexibility.

"For those who want to secure gender specific rates, our dedicated gender pipeline team will work proactively with advisers to ensure that we are we are proactively sourcing all information required to complete business."

More on Insurer

Fairer Finance launches accreditation scheme

Fairer Finance launches accreditation scheme

Aims to build trust in financial services

Jaskeet Briah
clock 13 October 2026 • 2 min read
AXA Health updates employee testing and treatment options

AXA Health updates employee testing and treatment options

Early detection and intervention

Jaskeet Briah
clock 08 October 2026 • 1 min read
Zurich launches pregnancy and baby loss support service

Zurich launches pregnancy and baby loss support service

Partnership with Empathy

Jaskeet Briah
clock 07 October 2026 • 2 min read

Highlights

COVER Survey: Advisers damning of protection insurer service levels

COVER Survey: Advisers damning of protection insurer service levels

"It takes longer than ever to get underwriting terms"

John Brazier
clock 12 October 2023 • 5 min read
Online reviews trump price for young people selecting life and health cover

Online reviews trump price for young people selecting life and health cover

According to latest ReMark report

John Brazier
clock 11 October 2023 • 2 min read
ABI members with staff neurodiversity policy nearly doubles

ABI members with staff neurodiversity policy nearly doubles

Women within executive teams have grown to 32%

Jaskeet Briah
clock 10 October 2023 • 3 min read