Aegon is to introduce gender neutral pricing on 17 December 2012 and is also taking this opportunity to introduce pricing in line with the change in basis of life office taxation, known as I-E.
Rod McKie, head of at retirement proposition at Aegon, said: "There has been much debate about the impact of pricing changes of both Gender Directive and life office taxation.
"Whilst the exact impact will vary depending on benefit type and individual circumstances, Aegon is committed to ensuring that we offer client's value for money, alongside maximum choice and flexibility.
"For those who want to secure gender specific rates, our dedicated gender pipeline team will work proactively with advisers to ensure that we are we are proactively sourcing all information required to complete business."