The protection industry needs to build on December's G-day sales success, Bright Grey and Scottish Provident has said.
Critical illness G-Day premium changes have shown Aegon, Scottish Provident and Bright Grey to have the highest increases, while LV= can boast the lowest, CIExpert has reported
Up to one in five of adviser firms may have missed out on extra sales, through failure to market the gender directive, according to the Protection Review.
Gender-targeted innovation post-gender neutralisation will be difficult to establish and could work against the debate around simple products, Legal and General has said.
Gender-neutral increases will move providers away from competing on price and restore a more consumer-led market, Friends Life has said.
LV= is "intensely" monitoring gender split risks after reporting massive sales figures in the run up to G-Day.
The industry is continuing to report pre G-Day sales spikes as it moves beyond the deadline.
Insurers need to act now on their failure to "engage adequately" with customers about gender neutralisation, an insight agency research has warned.
There will be no changes to insurer credit rating in the wake of gender neutralisation, Fitch Ratings has reported.
LV= will be open until midnight on Thursday 20 December for processing gender based business before the December 21 deadline.