Critical Illness

TV's Jonnie Irwin joins as first guest

Cancer most common reason for life claims

'Squeezed middle' comprise those in protection gap

Following move into IP

95% of claims paid out

Group Watch 2023 report finds

"Better placed to increase the value of Embrace"

Over 200 advisers and over 37,000 clients to join

Speaking after acquisition of Aegon UK individual protection book

Support with Consumer Duty