Dying to talk about it

clock • 6 min read

Zurich's Peter Hamilton discusses how insurers and advisers can broach difficult conversations around ageing.

Over the recent festive season, papers and magazines have been full of articles telling us how to be a great host or guest under headings like ‘How to shine at parties even if you can't dance' (that one drew me in straight away). There were lists of topics to bring up in conversation, and ways to do so; maybe unsurprisingly dying wasn't one of them.   It's a subject few find easy, but some recent encounters made me reflect that we should do so more, as individuals, as advisers, as insurers, as an industry. A survey by the charity Dying Matters reveals that more than 70% of us are u...

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