Selling income protection: Let's just keep it simple

clock • 3 min read

First Complete's Steve Berry discusses strategies for selling income protection.

Every pound of lending is a pound that needs protecting. In First Complete and Pink we live by this maxim. Typically, life insurance is always the first thing bought by a client taking out a mortgage, often followed by critical illness cover and only then, if budget permits, they may consider income protection. Whilst protecting a mortgage holder against death or critical illness is recognised and sound advice, we must remember that it's regular income that families are dependent on. If we leave income protection as the ‘last option' we risk leaving our clients exposed to financial...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Income Protection

Interactive video: Have you had the income protection conversation?

Interactive video: Have you had the income protection conversation?

The income protection conversation can be a tricky one to have

Sarka Halas
clock 26 February 2025 • 1 min read
Partner Insight: Income protection is a crucial conversation for all ages

Partner Insight: Income protection is a crucial conversation for all ages

Scottish Widows
clock 24 February 2025 • 2 min read
Partner Insight: Added value services to help with income protection conversations

Partner Insight: Added value services to help with income protection conversations

Scottish Widows
clock 18 February 2025 • 2 min read

Loading page