As insurers grapple with rising claims due to aging populations and the lingering effects of COVID-19; firms must strike a balance between automation and personalized service to deliver a superior claims experience.

Prioritising customer service, retraining advisers on protection products and engaging a younger demographic can help firms navigate a challenging climate with success

Customer retention focus

High quality customer service offers a chance to raise industry standards, especially in claims speed and communication.

Jon Fuller, Head of Specialist Protection at Royal London, considers the nuances in advising high net worth clients

Life insurance needs to embrace technology for smoother claims and happier customers. Swiss Re's launch of ACE and CARE highlights the importance of meeting increasing customer demand for digital services.

Type 2 diabetics will benefit from innovation in underwriting aimed at boosting inclusivity

Adam Higgs of Protection Guru discusses how Vitality's latest protection product updates will help to improve the market.

According to Justin Taurog, Managing Director at VitalityLife, there has never been a better time to embrace a less transactional approach to insurance.

COVER has partnered with Vitality to bring an exclusive content hub exploring expanding protection that can better meet the needs of clients from day one.