Old Mutual Wealth has appointed Ed Peck to lead its UK distribution team in the South West, with Russell Bignall taking the helm in the North West region.
Both new hires will be responsible for the sales and distribution of all products through their respective regional sales teams.
Ed Peck joins Old Mutual Wealth from Standard Life where he was head of business development and value. He has 28 years' experience in financial services in a variety of leadership, sales management and account management roles.
Russell Bignall joined Old Mutual Wealth as business development manager from BNY Mellon in April 2015 bringing with him a wealth of experience in asset management and investment products.
Both will report to Gary Dale, who joined Old Mutual Wealth as head of advisory sales in September 2015.
Scott Goodsir, managing director of UK distribution at Old Mutual Wealth, said: "Ed brings a vast amount of experience of working with advisers to help them support their clients and make the most of the growth opportunities.
"The past year, since the introduction of pension freedoms, has seen advisers and their clients begin to come to terms with the new rules. I feel it is down to providers such as ourselves to give advisers the best tools, support and products to provide their clients with the best chance of positive outcomes and we have been constantly growing the team to offer additional support.
"This includes the doubling in size of our on-the-road technical specialists across pensions, investments, offshore and protection and also doubling our office-based team of adviser sales consultants."