Louise Colley is leaving her role as managing director of protection at Aviva to become the UK digital customer propositions director at Aviva, COVER can exclusively reveal.
Colley has worked for the insurer for 27 years and was appointed as managing director of protection at Aviva in April 2014.
Following the £5.6bn merger of Aviva and Friends Life, which completed in April 2015, Colley was managing director of the combined individual protection book.
In her new role as Aviva's UK digital customer propositions director, she will drive the strategy for digitally-enabled products and solutions across the company's life and general insurance businesses.
Colley will report to Blair Turnbull, managing director UK digital and will be a member of the UK digital executive team based in Aviva's Digital Garage in Hoxton, London.
She will continue as Aviva UK Life's managing director for individual protection for the time being, with the support of chief underwriter Robert Morrison, until her replacement is confirmed.
A spokesperson for Aviva said the digital role was a new opportunity for Colley as she had previously worked in both the protection and general insurance businesses.
She also said that Colley would still be involved on propositions such as protection from a digital standpoint.
Aviva said: "As Aviva UK Life's managing director for individual protection, Louise has been a driving-force within the protection market, responsible for growing the business and bringing innovative customer solutions to market backed by a caring and supportive customer contact team."
Further reading
Friends Life purchase boosts Aviva profits by 37%
Aviva confirms £5.6bn Friends Life merger
Insurers warn that Aviva's Relevant Life/CI plan breaches tax rules
