Families enjoy 'record incomes' but shun protection

clock

British families are enjoying record incomes and falling expenditure yet are still not protecting their incomes, according to Aviva's latest Family Finances Report.

More families are starting to splash out on luxury items such as holidays, leisure goods and satellite television subscriptions, while growing numbers are saving money.

However, this rise in income and fall in expenditure disguises a growing wealth gap, while fears about rising inflation are being replaced with worries about interest rate increases.

A third (31%) of all families have less than £500 in savings, but among single parents, and those who are divorced, widowed or separated, that figure rises to 64% and 46% respectively, the report said. 

Household debt is now lower than it has been at any point since November 2011. This debt has frequently exceeded £10,000 over the last three years, and was as high as £12,834 in May 2013. It is now at less than half that maximum level, at £6,354, down £342 in the last six months alone.

While many families in the UK have reduced their overall debts, increasing numbers have taken out a bank overdraft.

Additionally, 29% of people listed ‘serious illness of me / my partner' as one of their main concerns relating to their standard of living. This was the fourth concern after increases in the cost of living (60%), unexpected expenses e.g. home repairs (56%) and losing my job (50%).

However, 36% had life insurance, 11% had critical illness cover and 13% had private medical insurance, Meanwhile just 7% had taken out an income protection policy.

Louise Colley, protection director for Aviva, said: " "These latest figures show how quickly financial situations can change so we'd urge people to take steps to protect themselves against unexpected financial shocks. While some families do appear to be on a firmer footing, an unexpectedly lost income can have huge repercussions, so it's important that people make sure they protect their loved ones' futures."

More on Individual Protection

Mortality rates drop to lowest quarterly level in Q1 2026

Mortality rates drop to lowest quarterly level in Q1 2026

Lower flu and pneumonia deaths

Jaskeet Briah
clock 13 April 2026 • 1 min read
The COVER Review: Probate, customer vulnerability and education

The COVER Review: Probate, customer vulnerability and education

Week commencing 6 April 2026

COVER
clock 10 April 2026 • 1 min read
Two thirds of adults face barriers to securing life cover

Two thirds of adults face barriers to securing life cover

UnderwriteMe research findings

Jaskeet Briah
clock 09 April 2026 • 2 min read

Highlights

COVER Survey: Advisers damning of protection insurer service levels

COVER Survey: Advisers damning of protection insurer service levels

"It takes longer than ever to get underwriting terms"

John Brazier
clock 12 October 2023 • 5 min read
Online reviews trump price for young people selecting life and health cover

Online reviews trump price for young people selecting life and health cover

According to latest ReMark report

John Brazier
clock 11 October 2023 • 2 min read
ABI members with staff neurodiversity policy nearly doubles

ABI members with staff neurodiversity policy nearly doubles

Women within executive teams have grown to 32%

Jaskeet Briah
clock 10 October 2023 • 3 min read