Protection Review partners with APFA for adviser training

clock

The Protection Review has teamed up with the Association of Professional Financial Advisers (APFA) to provide independent specialist protection training across the industry.

The half-day sessions, held in April, May and June, cover all aspects of the UK protection market including products, underwriting, claims, regulation, sales and new technology.

Chris Hannant, director general at APFA (pictured) said: "As the only trade association for professional financial advisers, we are keen to identify future business opportunities for advisers, and to provide them with the tools to take advantage of them"

He added: "We think protection is an important part of the advice mix and we believe these sessions will bring benefits to both advisers and their clients."

The sessions also look at how advisers can introduce protection into conversations, promote the need for protection and how to overcome many of the typical rebuttals and objections that can often get in the way of sales.

The training, which is sponsored by major protection providers, is free for APFA members and sponsors and £50.00 to any others who wish to attend.

Peter Chadborn, co-presenter and director at IFA firm Plan Money, said: "With the exception of some good provider seminars and marketing material there is precious little protection-focused training available.

"Individual provider seminars are very welcome although they tend, naturally, to promote the wares of the host. These sessions are different in that they cover all aspects of the market from an independent viewpoint."

More on Adviser / Broking

84% of firms offering protection in house

84% of firms offering protection in house

The Lang Cat data

Cameron Roberts
clock 11 March 2025 • 2 min read
IPTF launches first 7 Claims Stories video

IPTF launches first 7 Claims Stories video

Guiding a client through a storm

Cameron Roberts
clock 10 March 2025 • 1 min read
SM Advice launches multilingual service

SM Advice launches multilingual service

Social media for advisers

Cameron Roberts
clock 10 March 2025 • 2 min read

Highlights

COVER Survey: Advisers damning of protection insurer service levels

COVER Survey: Advisers damning of protection insurer service levels

"It takes longer than ever to get underwriting terms"

John Brazier
clock 12 October 2023 • 5 min read
Online reviews trump price for young people selecting life and health cover

Online reviews trump price for young people selecting life and health cover

According to latest ReMark report

John Brazier
clock 11 October 2023 • 2 min read
ABI members with staff neurodiversity policy nearly doubles

ABI members with staff neurodiversity policy nearly doubles

Women within executive teams have grown to 32%

Jaskeet Briah
clock 10 October 2023 • 3 min read