A third of employees would be willing to pay for an in-house financial adviser provided by their employer, according to Deloitte.
Its research indicated that workplace saving could become a growing market and help to close the UK's financial gap following the commencement of Retail Distribution Review.
This contrasted with the results predicting up to 5.5 million people will reject paying a fee for financial advice following the introduction of the RDR.
The findings showed that a significant proportion of employees were open to the idea of financial advice sourced by their employer, with 18% saying they would use more financial planning services through their workplace if it were offered by their employer - or a third party acting on behalf of their employer.
However, the research also revealed that the development of work-based financial planning faced obstacles with more than a quarter of employees saying they would not want their employer to know more about their financial arrangements.
Additionally, almost one in five (19%) of employees said they do not trust their employers to provide financial advice or planning.
Deloitte lead RDR partner Andrew Power said: "More than a third of people (34%) have a company pension, giving them an obvious reason to seek financial advice in the workplace.
"Deloitte's research indicates people will be willing to use a work-based adviser, particularly if their employer shares the cost of advice. Dealing with a larger number of people at an office also gives advisers an opportunity to reduce the cost of advice."
