L&G launches health tool for group protection market

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Legal & General has launched a new benefit, ‘Healthy Living', which will enable employers to see trends in their employees' health, as employees engage with it.

Healthy Living will be made available to all new and existing Legal & General Group Protection customers

The move follows the launch of Legal & General's campaign, ‘Stress in the City,' highlighting the extent of stress in the workplace, particularly in the financial services sector.

It will allow employees to assess, monitor and improve their health online and, although employers will not be able to see their individual employee's data, they will be able to see trends in their employees' health, for example increases in stress, which will help them to better understand the wellbeing of their employees.

Employees will complete a Health Risk Assessment (HRA) based around medical history, lifestyle, diet and stress.

Once completed, the employee will be given a Q score, helping to understand how healthy they are by placing them in a virtual queue of 100 people of the same age, race and gender.

They'll then be able to utilize a range of e-tools, including being able to set personal health goals and signing up to an online 12 week health coach, to help improve their score over time.

Commenting on Healthy Living, Jim Islam, Managing Director of Legal & General Group Protection, said:
"Our aim is to provide customers with a reusable and valuable resource that allows their employees to assess, monitor and improve their health over time. This service will be provided at no extra cost to new or existing customers."

Leading betting and gaming firm, Ladbrokes (15,000 employees), is set to be one of the first companies to roll out Healthy Living to its employees.

Phil Rixon, Pensions and Benefits Manager at Ladbrokes, said: "Healthy Living will enable us to monitor the wellbeing of our colleagues and allow us to see if there are any areas that we can work together to improve.

"I am confident tools, such as the 12 week health coach, will help reduce sickness absence and improve the health of our colleagues and company."

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