Covering with a Conscience

How do advisers effectively cover vulnerable consumers?

Jaskeet Briah
clock • 6 min read

Jaskeet Briah speaks to protection experts about best practices that can be implemented to safeguard customers in the age of Consumer Duty.

The Financial Conduct Authority (FCA) has announced it will conduct a review into how firms are acting to understand and respond to the needs of customers in vulnerable circumstances. This includes looking at how firms serve consumer needs and communicate with consumers. According to MorganAsh, 45% of customers in the financial services industry are ‘potentially vulnerable', including in the protection sector. Elsewhere, Aviva told COVER that it recorded 4,300 vulnerable customer support events for protection customers last year. So, how can the protection and health industry fill in ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Falls at home represent most common type of accident

Falls at home represent most common type of accident

National Friendly research

Jaskeet Briah
clock 21 January 2025 • 2 min read
Risk of rejection causing one in 10 adults to stop protection applications

Risk of rejection causing one in 10 adults to stop protection applications

LifeSearch research found

Jaskeet Briah
clock 20 January 2025 • 2 min read
Mortality hits record low in 2024: CMI

Mortality hits record low in 2024: CMI

Death rates down in all age categories

Jaskeet Briah
clock 16 January 2025 • 2 min read