Although some areas are beginning to stabilise the cost of providing employee medical benefits continues to escalate at double-digit levels globally, according to a new survey from Towers Watson.
As a result wellness programs and health promotion strategies are gaining traction as employers look to promote healthy lifestyles among their employees and improve outcomes.
The 2012 Towers Watson Global Medical Trends Survey, a survey of 237 leading medical insurers in 48 countries, found that the global cost of employee medical benefits is expected to increase 9.6% this year.
While this is slightly lower than the 9.8% increase experienced in 2011 and 10.2% increase in 2009, costs are expected to continue to increase at double-digit levels in four of the five global regions this year, with only Europe expecting to see single-digit increases.
The three cost drivers cited most often, which repeat from 2011, are new medical technology causing overuse of care (52% of survey respondents), practitioners recommending too many services (50%) and providers' profit motives (31%).
Francis Coleman, director, international consulting at Towers Watson, commented: "With trend rates expected to continue rising, even if less quickly, employers will be compelled to look for innovative solutions to manage their medical costs.
"In particular, many will investigate how a strategy of holistic health promotion can help curb long-term costs effectively."
Although the most popular methods of medical cost management remain contracted provider networks and preapproval for inpatient services (57% of respondents), some less traditional methods are receiving attention, too, 42% reported using chronic condition or disease management tools, and 29% are using wellness programs.
The most common prevention feature remains the second medical opinion, which is offered by nearly 80% of respondents (both in-house and through a partner).
Insurers are also increasing wellness services, such as health risk assessments and chronic condition/disease management programs, offering these either in-house or through the use of partners.
Justin Crossland, senior international consultant at Towers Watson said: "Employers are moving slowly but steadily toward an increased focus on wellness.
"This slow progression for multinational companies is not surprising given challenges such as finding vendors that can provide wellness services on a global or regional basis, poor infrastructure and other inefficiencies.
"However, these obstacles can be overcome with a commitment to organizational health and wellbeing - a strategy that will not only enable employers to manage their costs, but also drive employee health, engagement and productivity over the long run."
