Friends Life has made premium rate reductions of up to 6% for sums assured of £30,000 and above on its Protect+ critical illness policy.
New sums assured between £60,000 and £95,000 will gain the maximum rate reduction. The average reduction for new policies is 2.5%.
Steve Casey, Head of Marketing and Intermediary Proposition Development at Friends Life, said: "We constantly monitor the market and look to make improvements and enhancements to our own proposition whenever possible. This reduction in premium rates is an example of that."
