National Friendly has re-structured its broker channel to cater more specifically for growth in the face of a 200% increase in sales in the last 12 months.
Commenting on the re-structure, Richard Sear, CEO of National Friendly, said: "Our sales through the broker channel are continuing to increase year on year and there is still plenty of potential for growth.
"To ensure that we continue with this upwards growth pattern, we needed to restructure to put the right people with the right expertise in the right place."
The health insurer has promoted David Castling to the role of Intermediary Distribution Manager, with responsibility for managing National Friendly's national broker sales team.
He will also develop existing business and secure new broker relationships to drive sales and increase growth across the channel.
Castling's predecessor, Ian Talbot, has been promoted to Head of Commercial Distribution, responsible for intermediary, direct to consumer and affinity sales activity.
