Value Added Services - Second Medical Opinions: Peeling back the layers

It could be argued that the provision of Second Medical Opinions was the original movement into value added services in conjunction with protection policies. When Bupa Health Assurance (the then long-term insurance division of Bupa) initially brought this to market with its critical illness plan, it was seen as unique and market-leading, although the customer was perhaps confused as to what the service actually did. Fast forward nearly 30 years and there are still a number of myths and misconceptions about Second Medical Opinions and how a customer can access the service. Within th...