Pink is pushing its representatives to take a greater focus on protection and has unveiled a new short protection panel featuring five providers.
The mortgage intermediary network is hoping the move will encourage mortgage brokers to target their clients' protection needs alongside the usual loan application.
Neil Hoare, proposition and marketing director at Pink, told COVER that the business panned on increasing education for advisers who may not be so familiar with the sector.
"We know that if you've got good product knowledge its easier to meet your customer needs," he said.
"If we have a select number of insurers who cover a wide range of customer types we can better educate, train and work with our suppliers and appointed representatives (ARs) to increase their product knowledge."
The panel of five providers consists of Aviva, Bright Grey, Legal & General, LV= and PruProtect.
The previous 13 member panel that formed part of a Lifequote led proposition is still available but is being given a back seat, with more focus being placed on a smaller product base.
"We conducted roadshows with our ARs asking if want to come across to the new set up and they all bought into the view that understanding product lines and being better able to advise clients was a better position to be in," Hoare continued.
"Mortgage intermediaries are used to having quite a bit of control over cases from start to finish, so they will have a bit more control over the protection needs of their client and if we give them the education then they get the right thing for that client."
PruProtect added that it was pleased to be a part of the panel and looking forward to working with the network.
