ASDA has announced plans to triple the number of customers covered by its over 50s life insurance plan.
The supermarket chain has unveiled a new Over 50s Life Cover product, developed for ASDA by LV=.
ASDA and LV= will combine their marketing expertise to increase awareness and take-up of the new life insurance through in-store promotion, direct marketing, TV and press advertising, and online marketing.
Gideon Ingham, head of insurance and savings at ASDA, said: "We can now offer our customers a superb new over 50s life cover plan. And with ASDA they also get the option to guarantee that the premiums paid in will never add up to more than the policy pays out.
"By combining our retail reach with a great product, we believe we can triple the number of our over 50s customers who have all-important financial protection for the future."
ASDA's Over 50s Life Cover is available in-store, online and over the phone. The plan offers lump sum life cover, after the plan has been held for 12 months, from as little as £5 a month. Customers will receive a £30 ASDA gift card with every new policy, plus the guarantee that monthly payments are fixed from the start with no increases at any time in the future.
