Paradigm Mortgage Services has added protection specialist, Engage Mutual Assurance, to its protection panel.
Engage Mutual offers life assurance for the over-50s market through its Guaranteed 50 Plus Life Cover product.
The product offers guaranteed acceptance for the client without the need for a medical and there is no underwriting for clients with pre-existing conditions.
The product also includes up to £40,000 of cover, available to all UK residents aged 50 to 80 and a funeral funding option.
Paradigm member firms will be able to register for an agency with Engage Mutual and create their log-in password and user name details in order to start conducting business.
Bob Hunt, chief executive of Paradigm Mortgage Services, said: "Nearly a quarter of over-50s have a long-term illness, health problem or disability and we are sure this product will be of great interest to our members with clients who are in this age bracket."
Karl Elliott, marketing director at Engage Mutual, added: "Joining Paradigm's protection panel is an indication of the ongoing demand from advisers for our Guaranteed 50 Plus Life Cover, and we are delighted to be invited to work with such a successful business.
"For advisers, it provides an ideal opportunity to revisit their clients' protection needs, enabling them to capitalise on one of the success stories in the protection market over the last few years."
