Advisers should plan their marketing activities before an economic upturn, according to IFA Life. Ph...
Advisers should plan their marketing activities before an economic upturn, according to IFA Life. Philip Calvert, founder of the online business and financial social networking company, said: "IFAs must be ready to hit the ground running when confidence returns, it is vital that advisers think beyond financial planning towards marketing planning.' He explained that marketing activities are needed to regain trust in financial services.
