Unum has launched a new group income protection (GIP) product targeted at a wider range of employees than most schemes.
The foundation level plan offers cover for up to 60% income replacement until retirement and with support from the provider's rehabilitation programme, but with no offset for State benefits.
Unum said the product provides protection for essential financial outgoings such as mortgage payments, bills and transport costs and also increased affordability for employers.
"This foundation cover will continue to pay until retirement for those who need it the most - the 30%-35% of our claimants that cannot perform any suited activity and will never return to work," it said.
The plan starts at £200 per employee per year and the insurer hopes employers will be able to extend IP to entire workforces rather than solely their senior executives.
Tom Dupuis, head of products at Unum UK, said: "In the current economic climate, employees value their benefits package far beyond its short-term monetary value.
"Income Protection provided through the workplace extends the financial security of employees, meaning they have a back-up plan in place if they are unable to work due to illness or injury.
"Employers tell us that cost is often a barrier to offering IP to all staff, so we've developed a low-cost option, which is still tax deductible.
"Budget-conscious employers can now cover their entire workforce, allowing employees to protect their essential outgoings and have access to professional and financial assistance to facilitate a return to work," he added.
