Zurich unveils new modular critical illness proposition for bespoke cover

Updated definitions and design for the Consumer Duty age

John Brazier
clock • 5 min read

Zurich has announced the launch of its new critical illness proposition aimed at offering greater flexibility to consumers and advisers in the context of Consumer Duty obligations of demonstrating fair value and avoiding foreseeable harm.

The new product, launching today (7 September), comprises a modular design with three levels of cover aimed at specific consumer needs, alongside an updated children's cover package that has been decoupled from adult cover. The insurer has also introduced a "market first" optional pregnancy and early childhood module that policyholders can add or remove for those planning to start, or add to, their family. Speaking to COVER about the launch, senior proposition innovation manager, Tim Lewis, highlights that alongside the updates to the Association of British Insurers' (ABI) guide on cr...

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