WHAT, HOW, WHY? #4: Is their protection past its sell-by date?

'When did you last check if your client’s life insurance needed reviewing?’

clock • 1 min read

An adviser’s duty is to ensure cover remains fit for purpose, writes protection specialist Karla Edwards

WHAT?

When did you last check if your client's life insurance needed reviewing? Every year we get renewals regarding car, house and pet insurance but not for the one thing that can change daily… Life. You automatically make amendments to your motor policy when you buy a car; but did your clients notify you when they had a baby?

HOW?

Unfortunately, there are no reminders to make sure that policies are still suitable for current circumstances. It is an adviser's duty to ensure that what your client is paying for is still fit for purpose. We have tools such as CIExpert that will help guide our clients to get the best protection available for their everchanging life.

WHY?

Sadly, until society promotes personal insurance to be as crucial as all other aspects of protection; WE are responsible to signpost the importance of updating cover. Go the extra mile for customers, check in with them yearly. They have trusted you to protect their family, everything in life is temporary and no plan is permanently perfect.

More on Adviser / Broking

Demand for protection and health to rise in 2025: The Exeter

Demand for protection and health to rise in 2025: The Exeter

Survey from The Exeter

Cameron Roberts
clock 20 December 2024 • 2 min read
2024 year in review: Advisers look back on quality

2024 year in review: Advisers look back on quality

Market reduction, adviser skills and the mortgage market

Cameron Roberts
clock 19 December 2024 • 5 min read
Advisers continue demand for vulnerable customer support

Advisers continue demand for vulnerable customer support

Rise in training take-up for Just Group

Jaskeet Briah
clock 16 December 2024 • 2 min read

Highlights

COVER Survey: Advisers damning of protection insurer service levels

COVER Survey: Advisers damning of protection insurer service levels

"It takes longer than ever to get underwriting terms"

John Brazier
clock 12 October 2023 • 5 min read
Online reviews trump price for young people selecting life and health cover

Online reviews trump price for young people selecting life and health cover

According to latest ReMark report

John Brazier
clock 11 October 2023 • 2 min read
ABI members with staff neurodiversity policy nearly doubles

ABI members with staff neurodiversity policy nearly doubles

Women within executive teams have grown to 32%

Jaskeet Briah
clock 10 October 2023 • 3 min read