Jo Miller examines new research showing the industry needs to explore new ways to communicate the rewards of protection products.
Perceived importance aside, if people did consider protection, what would they be prepared to pay for any cover they might buy? Do people have realistic expectations of cost? Well, it seems the public is not prepared to dig deep; most people are only willing to pay up to £20 a month for life insurance, with only PMI higher, at up to £30 a month.
As an industry we need to take care when looking at thes
