Exclusive: AIG Life introduces Over Fifties Life Plan to adviser market

clock • 2 min read

AIG Life has launched an Over Fifties Life Plan with a range of benefits in a bid to aim the traditional direct to consumer offer into a mainstream adviser product, COVER can exclusively reveal.

AIG Life said it is the first provider to offer an Over Fifties Life Plan to all advisers and as such is looking to open a new market opportunity for advisers and make protection easier to buy for their customers. Over Fifties Life Plans have typically been sold direct online, through magazine inserts and day time TV marketing campaigns. It offers a protected benefit - payments cease at age 90 regardless, but if premiums have exceeded over half of the specified term then a pro-rata amount of the sum assured is paid.  It also has an Inflation Option - increase by up to 10% RPI each ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Whole of Life

Case Study: RedArc

Case Study: RedArc

Life policy case study

Christine Husbands
clock 09 October 2024 • 3 min read
Industry reacts: FCA market study

Industry reacts: FCA market study

FCA probe welcomed by industry

Cameron Roberts
clock 28 August 2024 • 4 min read
Customers would pay for enhanced terminal illness definition: Guardian

Customers would pay for enhanced terminal illness definition: Guardian

74% of advisers agree

Cameron Roberts
clock 27 August 2024 • 2 min read