VitalityLife has enhanced its Serious Illness Cover, Business Protection and adviser services as part of a wider product revamp.
The Serious Illness Cover policy now features Family Benefit which will cover complications in pregnancy, congenital conditions such as Cerebral Palsy and a Child Funeral Benefit.
The policy also added five new conditions, bringing the total covered to 170 conditions. These are Bowel Ischemia, Central Retinal Occlusion, Devic's Disease and Spinal Stroke.
Business Protection
Vitality Optimiser will now be available on all of VitalityLife's Business Protection Plans.
Adviser Hub
An online portal ‘Adviser Hub' includes a menu plan option, the ability to have multiples quotes and one application, a "one-stop shop" for managing existing clients and the ability to run campaigns for existing clients and prospects. A SmartAdviser app has also been introduced.
The insurer said the system would make it easier for advisers to quote VitalityHealth products to existing VitalityLife customers.
Changing Vitality Rewards structures
The reward structure for Vitality has also changed to align benefits for members.
In addition now slightly different point structures to encourage members' partners and dependents to engage with the Vitality service.
The insurer had found that 45% of members' dependents were not engaging with Vitality rewards.
At the launch in London, the firm also announced that new wearable devices such as the Apple Watch will be added as accepted fitness trackers.
The insurer confirmed it was not changing the rewards it was offering but will be announcing new reward partners and benefits later on in 2016.
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