Aegon UK is offering a 5% discount on its standalone critical illness product until 15th October 2015.
Aegon announced changes to its critical illness offering in May 2015, with changes to requirements for some conditions and wordings of definitions.
Dougy Grant, protection director at Aegon said: "Indications suggest that the protection market is buoyant with many advisers confident that the strong sales will continue.
"The industry is likely to see an overall increase in business for the year and for our part we are keen to keep the momentum going over the summer months.
"We have revamped our proposition, and the changes we have made, along with this promotion will help to stimulate interest and conversations with advisers and their customers.
"There's far more to purchasing protection than price alone, that's why as well as this promotion we'll continue to invest in product features and delivering a great service to support advisers in protecting more families and businesses."
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