Avelo Exchange has extended its income protection service to intermediaries with the addition of British Friendly's Income Protection plan.
Advisers using Avelo can get instant quotations and electronic applications and are offered straight through processing from point of application to point of sale.
Dave Miller, Head of Provider Relationships at Avelo said: "The income protection market is growing rapidly and we are pleased that we are able to respond to the changing needs of the market and support the introduction of new players in terms of the products that are available on the portal.
The British Friendly Income Protection plan provides own occupation cover throughout the life of the policy, even for occupations considered a higher risk. It offers cover to a retirement age of 70, as well as short term "budget" cover which has a one, two and five-year option. The product also features no premium loadings for occupation, gender or smoking,
Steve Wanstall; Head of Sales at British Friendly said: "Our income protection plan is available exclusively via intermediaries so it was a logical step in our development to offer our product on Avelo Exchange.
"Researching suitable products for clients is a key part of the sales process and we are pleased with the adviser feedback and broader distribution the partnership has generated."